March10Shandong Longtai Food Group organized a meeting in the breakfast company conference room.3Regular meeting of the publicity group in January. Group leaders Guo Xiulan, Liu Zhijie, Yang Jiansheng, Chen Gang, Guo Yinuo, Mou Haixia and Li Xiaojing attended the meeting. Relevant responsible comrades of the group network center, publicity office, Longtai food enterprise management department, office and Longtai lvfeng breakfast company office attended the meeting.

Group General Manager Liu Zhijie presided over the meeting and announced the members of the new publicity team. At the same time, he read out the "2020 Group Publicity Work Plan" and "Weifang Longtai Food Co., Ltd."2020Annual Publicity Work Plan, Weifang Longtai Lvfeng Breakfast Engineering Co., Ltd.2020Annual Publicity Work Plan.

Chairman Guo Xiulan pointed out that on the basis of summarizing the publicity work in 2019, the meeting was right2020The preliminary planning of the annual publicity work laid a solid foundation for the smooth and orderly development of the annual publicity work.

Guo Xiulan stressed that the publicity work in 2020 should be carried out closely around the instructions of "grasping the three combinations, doing a good job in two early words, doing a good job in one cooperation, and highlighting one key point. Among the "three combinations", the first is to enhance the corporate image this year, build the corporate brand, expand the influence of the group, and how to carry out the "Longtai Brand Day"; the second is to combine with market product sales, new product promotion, and seasonal product promotion activities; the third is the close linkage of factories, breakfast, and simple meals. In the "two early words", one is the early publicity of daily products, new products on the market and holiday product promotion activities, and the other is the restructuring of Longtai20The anniversary series of large-scale celebration activities should be planned early. "One Cooperation" means that the three companies of factory, breakfast and simple meal should work together to give full play to their respective functional advantages and provide materials needed for publicity. "One key point" is that the focus of propaganda should be highlighted, and2020Weifang City food safety city review closely integrated.

Guo Xiulan demanded that the work of the network center and the publicity office should be carried out at the height of the group, closely around the respective characteristics of the three companies, and achieve active convergence, in-depth front-line and continuous service. It is also hoped that the two departments will work closely together to give full play to their own advantages and business skills and expertise to help the group's publicity work to a new level. At the same time, online sales work must have new breakthroughs, through the extension and development of new marketing models, attract talents, expand the team, and strive to achieve new growth in sales performance.

During this period, the participants collectively studied and discussed 3,4Contents and plans of publicity work in January.